WEBSITE DESIGN

Whether you already have a logo you love or you are ready for full re-invention, we begin in the same place:

Understanding your essence.

Clarifying your direction.

Designing a digital environment that embodies the future you are stepping into.

This is custom website design. No templates. No plug-and-play aesthetics.

This is world-building.

What this process can include:

Every website project is custom quoted because every brand is at a different stage.

You may need:

• A brand refresh before design begins
• A new visual identity system
• Brand Clarity work to define your voice and positioning
• Website strategy support
• Copywriting guidance
• Design only (mockups for your developer)
• Or full design + build

We build the project around your level of readiness.

The Process:

1 | Brand Immersion + Creative Visioning

If needed, we begin with Brand Clarity work to refine your positioning and message.

From there, we translate strategy into visual creative direction:

• Mood boards
• Atmosphere
• Color direction
• Typography
• Visual metaphors
• Key art

This is where your strategy becomes a sensory experience.

Your brand vibration starts to become visible.

2 | High-Level Brand Design

Before we move into website layouts, we test your visual identity in multiple contexts.

Logos, submarks, typography systems, and graphic language must be strong enough to live anywhere, not just on a homepage.

This ensures your website doesn’t feel like an isolated digital object.

It becomes part of a cohesive brand ecosystem.

3 | Website Strategy + Copy Path

There are two paths here:

Path A: You already have your website strategy and copy prepared.
I design around it.

Path B: You need deeper support.
We refine structure, hierarchy, messaging, and user journey before design begins.

Your website is not just pretty.

We want it to guide, move people, and convert.

4 | Homepage First

We begin with your homepage.
The top of your homepage is the most valuable real estate on your entire site.
Those first 7 seconds matter.

What does someone feel when they land?
What do they understand instantly?
What future are they stepping into?

 We design the homepage first and refine it collaboratively.

Once approved, we expand into additional pages step by step, not all at once.
You’re involved.
We iterate together.

5 | Design Handoff or Full Build

After final design approval, you choose:

Design Only
You receive all mockups and assets for your web developer.

Design + Build
I build your website in WordPress (Divi or Elementor), Wix, or Squarespace.

 If I build your site, it includes:

• Mobile responsive design
• Basic SEO setup
• Clean, elegant structure
• 4 hours of post-launch support
  

Important note:

I am an artful website builder with technical experience. My gift is translating design into a seamless visual experience.

If you require advanced functionality such as complex membership systems, affiliate programs, or sophisticated e-commerce builds, we may collaborate with a specialized developer.

Investment

Website projects are custom quoted.

Most projects range from:
$1,500 – $7,000+

Pricing depends on:

• Number of pages
• Brand development required
• Level of strategy and copy support
• Design only vs full build

Payment plans are available.

For larger transformations, some clients choose a modular approach:

• Start with Brand Clarity.
• Move into visual identity.
• Then website design.

Others are ready to go all in and reserve space immediately.